About Us

Kickass Athleisure is a fitness brand, accessories & apparel manufacturer, and online retailer based in the United States, supported by its fans and customers in over 100 countries.

Created in 2019 by Keren Swanson, Daniel Casas. Kickass has grown from 1-on-1 personal training into a global fitness company. This growth comes from a devotion to producing practical performance gear, innovative activewear, and trend-setting loungewear. We work closely with our community and share it all with our fans and followers who are committed to the Kickass vision:

Kickass is more than a brand, it's a state of mind, an attitude, a lifestyle. 

It's deciding to approach every situation with determination and choosing 

to be the best version of yourself day in and day out. 

 

The Kickass vision is one of a life well-lived. Balanced inside and out, we envision a world where Kickass means keeping a positive attitude, daily hustle, and proper health habits. When you feel good, you look good. The person striving to be their best self is Kickass.

We inspire individuals in their fitness journey to achieve a happier, healthier lifestyle. We equip them with the gear, confidence, and knowledge they need to conquer their goals and truly become KICKASS.

Boss up and keep kickin’ ass!

Kick Ass Workouts™ is led by:

Keren Swanson – Co-Founder & Chief Executive Officer

Daniel Casas – Co-Founder & Chief Marketing Officer

Richard Lloyd – Co-Founder & Chief Operating Officer

OUR CORE VALUES

FAMILY WE ARE ALL IN THIS TOGETHER. We are all beautiful. We are all strong, We are all individuals, and we believe in fostering each other’s success as much as our own. As a community of athletes, artists, survivors, and champions we are the KICKASS family. We use social media to connect with one another, to celebrate each other, and together we won’t stop until we meet each other on all sides of this wonderful world. 

PASSION Our products exist for one purpose, to inspire and equip you to be KICKASS. The ultimate version of you. To do this we must continuously strive to be our best. The Kickass team is driven by the progress and success stories of our team and community.

RESPECT We will always be true to ourselves and others. We will always encourage each other regardless of each individual’s starting point or place in their journey. We are here to make each dream’s come true. LET’S GO!

QUALITY & VALUE We believe in making the most quality product possible, with the best materials, at exceptional value always. From our buttery-soft leggings, to our workout programs and PDF’s, we believe you should feel you are getting the most for your time and money.

GET IN TOUCH

FOR MEDIA AND PRESS ENQUIRIES PLEASE EMAIL: Collabs@kickassworkouts.com 

FOR GENERAL BUSINESS ENQUIRIES PLEASE EMAIL: Corporate@KAWorkouts.com 

FOR CUSTOMER SERVICE ENQUIRIES PLEASE CLICK HERE: info@kickassworkouts.com